Twenty years of experience in the Housewares and Apparel industries, including buying for one of the world's largest retailers to jack-of-all trading at a scrappy startup. 

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Expert at leveraging my passion for product and data-driven insights to develop innovative concepts and strategies that address retail white space. A strategic thinker with creative flair, proficient in branding, product development, marketing, assortment optimization, financial planning, POS analysis, inventory forecasting. Adept at solving complex problems with simple, efficient solutions. Proven track record of driving revenue and profitability both in-store and online. A natural storyteller who brings visions to life and creates meaningful product and strategies that resonate with the customer.

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Helping brands find their story, strategy and selling power - especially those that inspire well-being, sustainability and positive change.